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Byredo was Founded in Stockholm in 2006 by Ben Gorham who draws inspiration from his exotic travels to create the label’s cult perfumes. With an ambition to translate memories and emotions into products and experiences, each fragrance tells a story by using a select number of raw ingredients. Byredo creates and develops a range of products such as the woody aroma of ‘Oud Immortel’ that depicts the history of the world’s oldest incense, while the fresh and floral air of ‘La Tulipe’ evokes the anticipation of spring.
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