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Founded in 2012 by the former Supreme Brand director Angelo Baque, Awake NY has become a stronghold of contemporary men's streetwear Label. Inspired by hip-hop style from 90s' with a mix of vintage colored patterns, the label has been collaborating with other world-famous fashion brands such as Reebok, Carhartt WIP or Moncler. The streetwear imprint offers an expansive range of tees, hoodies, sweatsuits and accessories. Awake NY has since built a strong celebrity fan base for its unique retro design and rather unusual appeal.
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