MEDEA

The twins Giulia and Camilla Venturini launched their handbag line Medea in 2018 with the ambition of creating the next essential bags. The sisters chose to reinterpret the shopping bag while using luxurious leather based on the idea that this creation could be confused with its plastic prototype if seen from distance. Minimalist and playful, the Prima bag - meaning "first" in Italian - mixes the nostalgia for the 90s elegance with the preference of current fashion for irony. Medea is positioning itself as a promising new player on the luxury handbag scene.