ALMA HIGH RISE STRAIGHT JEANS
€209 €147(VAT EXCL)
The LA-based denim brand was founded in 2015, starting out with jeans which were loved by A-listers, later they expanded with a small apparel line to complement their denim line. These days they have also pledged to be more sustainable with, for instance having jeans made with 90% less water. Your answer to everyday jeans, so comfortable you will actually forget you are wearing them.