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Prada is first of all the empire of Miuccia Prada, the granddaughter of the leather craftsman behind the brand that was created in Milan in 1913. Miuccia transformed Prada into an intuitive, young, chic and very avant-garde label. An originality to which elegance and quality is added for a look that is both elitist and arty. By its refined non-conformism and in tune with the times, Prada has established itself as a solid value and benchmark for luxury.