NATURAL MOISTURIZING FACTORS + HA 30
the team insight
Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated
The Ordinary is a Canadian skincare brand belonging to the Deciem group. Released as a product line in September 2016, the brand targets the most frequent problems of beautists, namely wrinkles and acne. It therefore offers ultra-targeted products, in particular serums extremely concentrated in active ingredients which have scientifically proven themselves on these problems: salicylic, lactic, glycolic, mandelic or AHA acids. Stripped down to the essentials with no unnecessary packaging or misleading ingredients, The Ordinary offers high quality cosmetic products at small prices.