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Eli Russell Linnetz founded in 2020 the brand ERL under Dover Street Market umbrella. Based in Venice Beach, California, the label embodies the spirit of Los Angeles with a relaxed and casual spirit, visible through the color choices and design of the outfits. ERL manages to merge minimalism and maximalism, creating a wide range of colors with loose shapes and a palette of contrast. Focusing on their aesthetic and the good mood they want to provide through their collections.
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