Smets is a high-end luxury store, that has been exuding a strong sense of personality & uniqueness for over 30 years. A family-owned business founded in 1986, their avant-garde vision has changed the way shoppers see and purchase fashion starting at home all the while growing internationally.
Currently, the 3000 m2 flagship store is located in the grand duchy of Luxembourg, with 3 other stores in town, a corner at Galeries Lafayette and on in Brussels, each as distinctively avant-garde as one another. Founding daughter and artistic director, Pascaline Smets, knows not only how to spot a future trend, but also to fulfil her customers' unexpected desires. A constant fixture during the main Fashion Weeks, at the greatest shows, her curious mind detailed oriented eyes complement her passion for creative and artistic world.
Over the years Smets has had many collaborations with the best in their field whether in fashion or art such as with Off-White’s Virgil Abloh or the Parisian streetwear label M+RC Noir to name a few. The genuine interaction of the creative and commercial disciplines has allowed to interface trends in culture, art design which is also a reason for Smet’s constant international growth. The vision is to remain a continuous inspiration for the change-makers looking to engage with a global dialogue.