LACOSTE

René Lacoste is best known for inventing the iconic cotton piqué L1212 polo shirt that enabled better movement for players on the court. His nickname, ‘The Crocodile’—which was given to him after betting the French Davis Cup coach a crocodile-skin bag—inspired the instantly-recognizable embroidered logo that helped cement the French casualwear brand as a status symbol of the 20th century.
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