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From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos since her debut collection in 2016. The Regeneration practice marks a revolutionary commitment to circularity in the fashion industry’s global network that encompasses the sourcing of fabrics, production, and the design process as a whole. These values are melded with a combination of cultural and epochal references, that experiment with the idea of inventing new cultures – a new mode, a new way of living.
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