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Since the visionary designer and founder Cristòbal Balenciaga retired 50 years ago, Balenciaga has had many reincarnations carried by its famous artistic directors like Josephus Thimister, Nicolas Ghesquière, Alexander Wang.The label actual artistic director Demna Gvasalia, has a lot in common with Mr Balenciaga. The designer, also founder of the viral fashion brand Vetements, fuses his own history and love of street culture with the brand’s penchant for draping and broader shoulders that showcase the female form. Tongue-in-cheek pop culture references – including a mountain of graffiti used as the set of his latest show – along with a sportswear aesthetic, reinvent the brand once more.