Sporty & Rich Opens Its Exclusive Boutique in Luxembourg in Collaboration with Smets

Sporty & Rich is thrilled to announce the opening of its very first boutique in Luxembourg, in partnership with Smets. Starting Thursday, February 27, the Smets Men boutique, located at 11 Avenue de la Porte-Neuve, Luxembourg City, will be transformed into a space dedicated to the world of the American brand.

Renowned for its minimalist aesthetic inspired by vintage sportswear, Sporty & Rich brings its refined approach to this new setting, combining premium materials with its signature color palette: yellow, red, and green. This project reflects a shared ambition with Smets to offer a unique and immersive shopping experience, highlighting the chic and relaxed lifestyle that defines Sporty & Rich.

To celebrate this grand opening, an exclusive event will be held on Thursday, February 27. Guests can enjoy a DJ set, beauty drink tastings, and special surprises for the first visitors. It’s the perfect opportunity to discover this new space and explore the latest Sporty & Rich collection in a warm and sophisticated setting.

Join us for this unique experience in the heart of Luxembourg City!

📍 Address: 11 Avenue de la Porte-Neuve, Luxembourg City
📅 Opening Date: Thursday, February 27, 2025

Founded by Emily Oberg, Sporty & Rich is an American brand blending vintage aesthetics and sports influences with a strong focus on wellness and quality. Emphasizing sustainability and simplicity, the brand offers elegant and timeless collections designed for a style-conscious and lifestyle-driven clientele.