From Paris to LA with Jacquemus: La Croisière collection

With La Croisière, Jacquemus delivers a new kind of escapism—where the refined codes of 1950s French Couture meet the carefree spirit of California living and the American Dream. First revealed in the intimate setting of the Auguste Perret apartment in Paris, the collection draws inspiration from Hollywood legends like Marilyn Monroe and Audrey Hepburn, while nodding to the golden age of American optimism, baseball clubs, and
country club cool.

It's a wardrobe for the eternal muse: sophisticated, feminine, and sun-drenched. Think sculpted silhouettes, nostalgic knitwear, varsity accents, and accessories that blur the line between playful and iconic. The pieces are polished but never stiff—Jacquemus doesn’t do serious, he does chic with a wink.

SMETS has curated the season’s must-have looks, including exclusive accessories and ready-to-wear direct from the Paris show. Worn by the world’s most stylish women—Kendall Jenner, Dua Lipa, Gigi Hadid—Jacquemus is the brand that turns every sidewalk into a sunlit runway.

Discover the collection online and in-store. This is your ticket to world of playful glamour.

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