L’Amour, the spring-summer 2021 mixed collection by Jacquemus
After his show in Provence in the heart of lavender fields last year, Jacquemus takes us to a bucolic wheat field to present his spring-summer 2021 collection.
Last summer, Simon Porte Jacquemus presented his Spring-Summer 2020 collection in the middle of a magnificent lavender field in the heart of Provence, France. Recognized for his talent as a narrator and artistic graphic designer, the French designer has decided to organize his spring-summer 2021 show in a giant wheat field in the heart of the Vexin Regional National Park, one hour from Paris. Only 100 guests were allowed to take part in the show due to strict French social distancing rules. They were seated along a 600-meter-long wooden walkway, a setting that Simon Porte Jacquemus said "intended to evoke the authenticity and the more romantic side of the brand". A collection called “L'Amour” ”, which the creator wanted to dedicate to his team.“ What makes L'Amour beautiful is the way it endures, sometimes becoming even stronger, in the absence of people who are dear to us ", he declared in an article on Instagram. Between tailoring spirit and ample workwear cuts, this range is characterized by soft shades of beige, ivory, white, mint green, gray and pink . Women's silhouettes include summer maxi-dresses, loose, flowing pants and tops. Men's side, Picasso's cutout patterns and hearts are found on blazers and shirts. Accessories include the “Chiquito” bag and the new “Chiquito Nœud”, a variation of Jacquemus' bestseller. The SS21 collection by Jacquemus is available for pre-order since July 18 on the label's website. to ensure production in line with demand, and to establish ultimately, a positive business model for all.
"At the start of this collection, I imagined ceremonies, people gathered to celebrate love. Alexander Ekman's choreography where wheat is thrown in the air with passion. Emir Kursturica's movie ‘Le Temps des Gitans’ , and its dreamlike realism. Scenes of small and large ceremonies. But above all, what makes the beauty of Love is the way it endures, sometimes becoming even stronger, in the absence of the beings who are dear. Soon after my team members were separated from each other, each at home, with the desire to continue working, a new vision of the collection emerged. We became a human chain, each step of the creative process executed with love. In fact, every decision I make regarding Jacquemus, is first and foremost motivated by love and common sense. That is why we adopted, last year, a rhythm of collections respecting the environment and people, with two mixed Men and Women shows, in January and June. This decision has been all the more beneficial this season, as we received all of our tissues before the lockdown period. Deciding to maintain our rhythm of collections and show is at the heart of our visual identity, of our commercial strategy. With this smaller collection, presented mainly to our relatives and friends, we unveil our inner worlds, reinterpreting the unpretentious fabrics and objects that are part of our daily life and which have their own poetry to tell. Within the house, Love is revealed in wonderful little things. Each on our side, but also collectively, realized that the house is an inexhaustible source of inspiration. These are the impressions that I wanted to transcribe in the current context where we have had to show adaptability. My team has put in tremendous effort over the past few months and I am infinitely grateful to them that we have come to this and are together today. For me, it is important that people understand that the true celebration of Love is universal. "