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Acqua di Parma was founded in 1916 in the famous city of Parma by Baron Carlo Magnani, creator of the light and refreshing Colonia fragrance, the first real Italian cologne. Since its birth, the brand has diffused a fragrance of sunny sophistication, mingled with masculine simplicity and a somewhat delicate perfection. Immediately recognizable by its vintage-like saffron yellow packaging, Acqua di Parma is not only an expression of traditional Italian craftsmanship and a living embodiment of luxury but an elegant way of life.
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