An Eau Primordiale fragrance becomes unique the moment it encounters its wearer. To wear it is to express it. To wear it is to express yourself. Merging craftsmanship and a revolutionary creative approach, Arnaud Poulain has invented a physical process that imparts this vibrancy. For this inventor, the dream is the starting point. The dream then gives way to transcendence. This is followed by a constantly renewed and sensitive creative pathway that shapes a radically original product.