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FW23: Comme des garçons twists Lacoste timeless classics for a surprising collection
For Fall/Winter 23, Comme des garçons Shirt meets Lacoste for a make-over of the skin and jaws of its renowned French crocodile. 15 years later after their first successful collaboration, the Japanese label offers an inspired collection of ready-to-wear, where asymmetrical detailing and iconic logos are the four keywords. An occasion for us to dive in Rei Kawakubo’s heritage and Lacoste never-ending revival.
COMME DES GARCONS HEART CONQUERS EARTH
Rei Kawakubo, often regarded as the matriarch of Japanese fashion, established Comme des Garçons in the 1970s. Known for her impressive, avant-garde and questioning designs, Rei Kawakubo was never afraid of going against the standards imposed. Looking to create a more joyful and accessible era for Comme des garçons after a long period of unconventional fashion, Rei launched two new labels named Play and Shirt, with the intention to experiment with logos and more playful designs. In 2002, with the collaboration of Polish artist Filip Pagowski, her heart with two eyes, soon to be the iconic face of CDG Play, was beating for the first time. For a designer who never used visible branding in the past, Rei did impressively well, effortlessly mastering the art of captivating attention with a single logo. Her creations seduced and were rapidly seen on high-profile stars like Kanye West or Pharrell Williams.
WEAR THE NEW CDG ITERATIONS OF THE LACOSTE CROCODILE
For this season, the label CDG Shirt, under Rei Kawakubo’s direction, has the mission to elevate the classic wardrobe of the man wearing Lacoste. Of course, the emblematic logo is also getting the CDG treatment; Multiplied, shrunk, expanded, embroidered and printed, bisected or just drawn in a minimalistic style with sleek lines, the iconic green crocodile gets twisted in so many ways you thought you would never see.
EMBRACE COMME DES GARCONS ASSYMETRIC VERSIONS OF LACOSTE CLASSICS
The use of asymmetric cuts modernizes the classic Lacoste polo and button-down shirts, true icons of French fashion, while maintaining the disruptive DNA of Rei Kawakubo’s heritage. This technique was often used by the Japanese designer to explore deep subjects like body dysmorphia or beauty standards while creating a one-of-a kind piece, imposing her vision of the new wave of beauty, as critics called it. A bit more daring than your classic Lacoste polo, these pieces will make you stand out with their Japanese aesthetic and added French touch.